The humble yet impactful Nordisk Design logo was created by a young Finnish artist.
The creative idea was to represent not only Nordic essentiality but also its most creative and unconventional aspect. The idea is formed to represent Nordic design and showcase that minimalist and natural design can also be exuberant and lively.
The source of inspiration for the concept was snow.
The concept that snow flakes all look the same as they fall, but as settle, they absorb the shape of the environment around them. Just like the hand of a child who collects snow to make a ball, it transforms it into the model of his hand. A sense of comfort and familiar times paired with excitement and enthusiasm.
Just as snow transforms depending on who touches it, a design object is different depending on who interprets it.